On this page
As of November 2026, people ask AI assistants for a business near them, such as a dentist open on Saturdays. A local business gets into those answers when its name, address, phone and hours are the same everywhere, when its own site states its services and areas in text, and when it has real reviews.
Make your details the same everywhere
- Use one exact business name, address, phone number and set of hours.
- Use them on your site, your Google Business Profile, maps apps and directories.
- Update every place when anything changes, including holiday hours.
What your own site needs
- Your services, areas and hours in the page text, not only in an image or a map.
- One page for each location or main service area, with real local detail.
- LocalBusiness markup that matches what the page shows.
- Answers to common questions: prices or price ranges, booking, parking, insurance.
Reviews and mentions
AI answers about local businesses often draw on reviews and local lists. Ask happy customers for reviews, answer reviews, and never buy or invent them. The same rule applies to reviews on an online store.
Questions people ask
Is my Google Business Profile enough?
It is important, but your own site gives AI the details a profile cannot hold. Keep both current.
Do I need a page for every city I serve?
Only where you have real, local detail to say. Thin copies of the same page do not help.
What if AI gives my old address?
Correct it everywhere it appears, then check again weekly. See the guide on fixing wrong AI answers.
What this does not tell you
Which listings carry old details about your business, and what AI assistants say about you today.
Sources
- 1.Google Search Central: Local business structured data: LocalBusiness markup
- 2.Google Search Central: AI features and your website: how AI Overviews and AI Mode choose pages