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AI visibility for marketing and web agencies

Clients now ask why AI does not name them. Agencies can check each client site as AI crawlers see it, track buyer questions and show the change month by month.

By the Why Won't AI teamPublished 1 min read
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As of November 2026, clients ask their agency why ChatGPT or Perplexity does not name them. An agency can answer with three things: proof of what AI crawlers get from each client site, a weekly check of the client's buyer questions, and a monthly report of what changed.

What to check on every client site

  • Each key page returns its text to crawlers that do not run JavaScript.
  • robots.txt does not block the AI search crawlers by mistake.
  • Titles, descriptions and structured data match what each page shows.
  • The site names the client's services, places and prices in plain text.

What to report each month

  • The score and the issues fixed since the last scan.
  • How often AI answers name the client, per assistant.
  • Which competitors and sources AI names instead.
  • Search Console clicks and impressions next to the AI numbers.

Agency site, too

Buyers also ask AI to recommend an agency. Your own site needs the same work: clear services, the industries you serve, case studies with real results and permission, and pages that load without JavaScript.

Questions people ask

Can one account cover many client sites?

Yes. The Agency plan covers 15 sites, with weekly scans and prompt checks for each one.

Can we show clients a report without a login?

Yes. A share link shows the scores and issue titles, without the fix steps.

Do we need to change a client's platform?

Not always. Sites built in the browser often need a prerender or a server-rendered version of key pages. Check first with a scan.

What this does not tell you

Which of your pages AI crawlers can read today, and what AI assistants say about you now.

Sources

  1. 1.Google Search Central: AI features and your website: how AI Overviews and AI Mode choose pages
  2. 2.Google Search Central: Organization structured data: Organization markup
  3. 3.Google Search Central: Creating helpful, reliable, people-first content: who wrote it, and why readers can trust it