On this page
As of November 2026, people ask AI assistants to suggest an accountant, a consultant or another professional firm. A firm gets into those answers when its site says plainly what it does, for whom and where, names the people who do the work, and shows proof that other sources repeat.
What your site needs
- One page for each service, with who it is for and what the client gets.
- The places you serve and how you work: in person, remote or both.
- A page for each partner or expert, with qualifications.
- Fees or how you price, when you can share them.
Markup that matches the page
Use ProfessionalService or a more exact type, such as AccountingService, with the same name, address and phone as the page. Do not mark up anything the page does not show.
Mentions that AI repeats
- Directory and association listings with the same details as your site.
- Real client reviews. Never buy or write them yourself.
- Articles and talks by your experts on other sites.
Questions people ask
Do I need a blog?
Not to get named. Clear service pages come first. Articles help when they answer real client questions.
Should every expert have a page?
Yes, when clients choose a firm by the people. A named expert with qualifications is easier for AI to trust and cite.
What if AI names a bigger firm?
Check which sources it cites. Those sites are where a mention of your firm has the most effect.
What this does not tell you
Which of your pages AI crawlers can read today, and what AI assistants say about you now.
Sources
- 1.Schema.org: ProfessionalService: the type and its properties
- 2.Schema.org: AccountingService: the type and its properties
- 3.Google Search Central: Local business structured data: LocalBusiness markup
- 4.Google Search Central: AI features and your website: how AI Overviews and AI Mode choose pages