On this page
bankrollszn.com is a daily fantasy sports analytics app that we run ourselves. It is built with Base44, with Supabase and Cloudflare. We used the same playbook on it that we sell. Over the same 28-day window in May and October 2026, Google clicks went from 6 to 266, visits from AI assistants went from 0 to 263, and visits from Google and Bing search went from 58 to 1,455. We report these as changes since May, not as proof of what caused them.
The numbers
| Measure | May 4 to 31, 2026 | Oct 5 to Nov 1, 2026 | Source |
|---|---|---|---|
| Google clicks | 6 | 266 | Search Console |
| Google impressions | 2,346 | 8,015 | Search Console |
| Click-through rate | 0.3% | 3.3% | Search Console |
| Average Google position | about 41 | about 16 | Search Console |
| Visits from ChatGPT | 0 | 209 | Google Analytics 4 |
| Visits from Claude | 0 | 53 | Google Analytics 4 |
| Visits from Gemini | 0 | 1 | Google Analytics 4 |
| Visits from Google search | 51 | 1,123 | Google Analytics 4 |
| Visits from Bing search | 7 | 332 | Google Analytics 4 |
Search Console data for the site starts on March 15, 2026. Average position is weighted by impressions across devices.
What we did
- Made sure crawlers that do not run JavaScript get the real content of each page, and checked it for each crawler, not only Google.
- Set robots.txt and the Cloudflare settings in front of the site so search and AI crawlers can reach it.
- Told every search engine about the site: a clean sitemap, Google Search Console, Bing Webmaster Tools, IndexNow and Brave.
- Added the files AI agents look for, such as llms.txt, an MCP server card, agent skills and sign-in metadata.
Where it stands today
Our scan on November 4, 2026 checked 245 pages. The site scored 91 (healthy) with a technical health of 86: 34 pages still had at least one error-level issue. Its Domain Rating by Ahrefs was 1.9. The scan found the site mixed: some pages reach crawlers in full and some do not. There is still work to do, and we track it the same way our members do.
What we cannot claim
- Season. Daily fantasy sports demand rises with the NFL season, which starts in September. October is a busier month than May for this kind of site.
- Other traffic grew too. Visits from X (t.co) rose from 641 to 4,321 in the same windows, so more people knew about the site.
- One site is one example. Your site, market and starting point are different.
What we can say: in May, no AI assistant sent a single visit. In October, ChatGPT and Claude sent 262, and Google clicks grew faster than impressions, which means the site ranked higher, not only more often.
Questions people ask
Is this a customer result?
No. bankrollszn.com is our own site. We show it because we can share every number and its source.
Why compare May with October?
They are the earliest and latest full 28-day windows we had in Google Analytics and Search Console when we wrote this, with the same length and the same days of the week.
Will you update these numbers?
Yes. We will add later windows here with their dates, including if the numbers go down.