On this page
As of November 2026, home buyers and sellers ask AI assistants to suggest an agent for an area. An agent or brokerage gets into those answers when the site names the areas it serves with real local detail, has a page for each agent, and shows listings and sales in text that crawlers can read.
What your site needs
- One page for each neighborhood or town you serve, with real local detail.
- A page for each agent, with license details and areas.
- Listings and past sales as text, not only in a map or a widget.
- How you work with buyers and with sellers.
Watch your listing pages
Many listing feeds load with JavaScript. If AI crawlers get an empty page, they cannot see your listings. Check what arrives without JavaScript.
Markup that matches the page
Use RealEstateAgent markup with the same name, address and phone as the page and your profiles.
Questions people ask
Do portal profiles matter?
Yes. AI answers often draw on large real estate portals and review sites. Keep your profiles the same as your site.
Should I write area guides?
Yes, when they hold real local detail that a buyer needs. Thin copies of the same page do not help.
Do reviews help?
Real client reviews help. Never buy or invent them.
What this does not tell you
Which of your pages AI crawlers can read today, and what AI assistants say about you now.
Sources
- 1.Schema.org: RealEstateAgent: the type and its properties
- 2.Google Search Central: Local business structured data: LocalBusiness markup
- 3.Google Search Central: AI features and your website: how AI Overviews and AI Mode choose pages