On this page
As of November 2026, patients ask AI assistants to find a clinic or a doctor, such as a pediatric dentist that takes their insurance. A practice gets into those answers when its site states its services, providers, locations, hours and insurance in plain text, and when its listings say the same.
What your site needs
- One page for each service or condition you treat.
- A page for each provider, with credentials and specialties.
- Each location with its address, phone and hours.
- The insurance plans you accept and how to book.
Content about health
Medical content is held to a high bar. Say which clinician wrote or reviewed each page and when. Do not promise results.
Markup that matches the page
Use MedicalClinic, Physician or another exact type with the same details as the page and your listings. Never put patient information in markup or page text.
Questions people ask
Is my Google Business Profile enough?
It matters, but your own site holds the detail a profile cannot: each service, provider and insurance plan.
Do I need a page for each location?
Yes, when you have more than one. Each page needs its own real details.
What if AI lists the wrong hours?
Correct them on your site and every listing, then check again each week.
What this does not tell you
Which of your pages AI crawlers can read today, and what AI assistants say about you now.
Sources
- 1.Schema.org: MedicalClinic: the type and its properties
- 2.Schema.org: Physician: the type and its properties
- 3.Google Search Central: Local business structured data: LocalBusiness markup
- 4.Google Search Central: Creating helpful, reliable, people-first content: who wrote it, and why readers can trust it